UPCYCLE CAPSULE #1
We’ve said it before: the fashion industry is an out-of-control polluting behemoth, and a major part of that problem is overproduction. One way to curb overproduction is to upcycle, or reinvent, what already exists, instead of using virgin resources, putting things on sale, or throwing them away.
For our first upcycled collection we partnered with XV Production, a collective of fashion artisans and sustainable production experts in Boras, Sweden. Using prints, leftover rivets, and cast-off/throwaway fabrics from recycled sources, we reinvented some of our organic cotton tees and jeans into something brand new.
It’s the first small step on a long journey towards a better solution.
Along with our upcycled collection we’re excited to announce our allyship with policy expert Hilary Jochmans, who runs Politically In Fashion, an education and engagement collective for the fashion industry.
Creative Direction: doublepaw studio @doublepaw.studio
Director & Photographer: James Adams @jamesada.ms
Cinematographer & Editor: Lancer Casem
Producer: Yocastha Rosario
Key Grip & Gaffer: Tim Lopez
Female Lead: Salome Brown
Male Lead: Kyme McCray
Stylists: Michael Grayer