It was Springtime in New York. Two friends, who were also veterans of the fashion industry, were having a heart-to-heart. Behind a thin veil of glamour, they agreed much of their industry was dirty and impractical. Even though there had been a shift toward mindfulness, many brands were claiming “sustainability” just to cash in on the “green trend.” The friends fantasized about quitting fashion altogether. But what if, they asked each other, they could make a brand that strived to do good, to salve some of the things that were broken, not just in the industry, but in their global communities?
It was just a silly dream, full of good intentions. But a few days later, when one of the friends told his wife, an artist and designer, about their conversation, she started making sketches. She took a word from the conversation that stuck out to her—amendments—and wrote down another one of her own invention: AMENDI.
We look at clothing phenomenologically.
We ask ourselves how does a seed in the dirt turn into a shirt, pants, a skirt, a pair of socks, the choice of what to wear on a day at work, a funeral, a first date?
Our mission is to make clothing that you can love, trust, and cherish for years and years. We do this partly through transparency, traceability, and a commitment to responsibility.
Transparency means honesty. Our Fabrication Facts tag, which is attached to every piece of AMENDI, lists essential information about that piece, including what it is made of, how the cost is distributed, and approx. how many people worked on it. Even though it is difficult, we believe the pursuit of total transparency is key to building a truly ethical and trustworthy business.
Traceability is knowing where your clothes come from and how they were made. Using our traceability module you can see where your piece’s raw materials were harvested, where the fabric was woven, where it was assembled, and how it was delivered, from the loom to your closet.
Responsibility means taking ownership of our actions. Sustainability is the bare minimum. That’s why we strive to source the best organic and recycled materials, work with trusted partners, and design towards timelessness. But the goal is not just to sustain, it is to rejuvenate. We believe fashion can be an ideal vehicle to affect positive change at scale. We want to be allies in a global positivist movement towards better business methods. By constantly seeking improvements in our own supply chains, chasing innovation, and partnering with trusted charities, we want to prove that a good business can give more than it takes.