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Last November we teamed up with PolticallyInFashion ( to pursue an update to the Federal Trade Commission’s Green Guides: a set of regulations created in 1992 that determine the appropriate way to market “green” products. You can read more about the guides and why they need to be updated in our Forum.

We have already sent a letter to the FTC signed by almost forty brands, NGO’s, and influential entities from inside the industry calling for the FTC to start an update.

Now we want your help. Every signature to the petition below will put pressure on the FTC to start an update to the Green Guides. This is a global issue - anyone, no matter your nationality, can sign the petition. An update to the Green Guides could mean an end to, or at least a check against, modern greenwashing in the United States.

Add your name to the petition and stand with us in the fight against greenwashing!


Transparency to us means providing access to information—all the information—about our business: the good, the not-so-good, and the confusing.
But while access to information is good it can also be, well, kind of boring.
Information in and of itself does not capture the spirit of what transparency is all about: the revelation of important facts.

We built the Fabrication Facts tag to highlight what we think is the most important information about the clothes we create. We attach the Facts tag to each garment so you can you can make a conscious purchase. You might notice that the Fabrication Facts tag looks a lot like a Nutrition Facts tag you find on your groceries. This was no accident. We think that knowing what goes on your body is just as important as what goes inside of it.

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Knowing where your clothes come from is as important as the quality or style. With our traceability module you can track the journey of any AMENDI garment, from the loom to your closet.


This is Amendi

AMENDI is a Swedish-American clothing brand with a focus on transparency, responsible design, and production. The name “AMENDI” is a moniker for amendments which means: progression, correction, or improvement. We do not just want to make clothes you can love and trust, we want to do our part to fix what’s broken in our global communities.

Instead of empty marketing promises we pledge to be open and honest, and maintain a vigilant commitment to constant improvement. Through responsible sourcing guided by certifications, common-sense supply chain organization, transparency, and in-depth traceability features, we want to set the new minimum standard for the fashion industry.